WOOW was created as a collection under Face à Face, and has now grown into a strong individual brand for the young and bold, sold in more than 40 countries across the world.

Between traditional style and casual fashion, chick and off-beat with a trendy London feel, the WOOW style will speak to all with a sense of humor. The little message inserted in the end tip of the frame will make you smile first thing in the morning.

WOOW is a brand in the portfolio of Design eyewear group, along with prodesign:denmark, Face à Face and Inface.  Together we offer a broad selection of strong international brands, clearly positioned in the market, under one management team


WOOW, the most talked-about eyewear, is redrawing the map

WOOW Eyewear makes its mark each year through a visual creation that asserts its graphic inspiration and develops its brand fundamentals: pop image, bright colours, symmetry, humour, all mixing together photo, collage and graphic design.

After the sixties notes, close to a hijacked Swinging London, WOOW played on contrasts and message bubbles, then laid down a psychedelic rock print, as if on acid.

True to its mischievous, playful character, WOOW today again takes up the idea of playing cards which are the same both upright and upside down. The royal figures of the King and Queen of Pop Music receive a solid colour treatment with vibrant lemon and violet colours, so little used in the optical industry.

Still as masculine/feminine, sun/optical, WOOW promotes a diverse collection, uninhibited and joyful.