About us

  • Werner Fourie
    Werner Fourie
    Owner | Optometrist Read more
  • Liscinda Van Eck
    Liscinda Van Eck
    Group Manager l “The Lady Boss” Read more
  • Ansorette Van Staden
    Ansorette Van Staden
    Eyewear Guru Read more
  • Natasha Pretorius
    Natasha Pretorius
    Practice Manager l “Eyewear Fashionista” Read more
  • Janie Pretorius
    Janie Pretorius
    Eyewear Guru Read more
  • Bekker Blaf
    Bekker Blaf
    Customer Service | "Mascot" Read more
  • Claudia Vorster
    Claudia Vorster
    Eyewear Guru Read more

About Us

For the fashion conscious in need of fabulous eyewear with comprehensive eye care, The Eyewear Boutique is the destination for you. With our unique business philosophy, our caring service and impeccable taste for style, the experience at The Eyewear Boutique will be an “eye opener”. Free coffee, ridiculously great service and the best selection of eyewear, we welcome you to our eyewear café. CONTACT US TODAY…  

 

Vision:

To sell experiences, not eyewear

 

Mission:

To make people see better:

Enhance vision with the most comprehensive, informative and technologically advanced eye testing


To make people look better:

Stock the most unique, fashionable and trending eyewear currently available


To make people feel better:

Have our customers feel confident, pampered and loved


History (Our Story)

It was a long journey to come where we are now. Here is how we started.

2008

Graduation

Optometrist Werner Fourie graduated from the University of the Free State. He was immediately offered full time employment by optometrist Dirk Kotze in George.

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2009

First Store Opening

In pursuit of new challenges, Werner opened his first store, Werner Fourie Optometrists. Within this structure “The Sunglass Shop” was born.

2011

Project Cat-Eye - "Our Charity"

Having a strong believe in giving back to the community, we registered our own NPO "Project Cat-Eye" with the motto of “helping people seeing better”. This includes giving free eye tests and spectacles to the needy.

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2010

Re-Branding

Having identified the need for a more exclusive and fashion orientated shopping experience, we rebranded the business “The Eyewear Boutique” and trademarked it for exclusive use in South Africa.

2013

New Redruth Village Boutique Opening

The success of the boutique concept resulted expansion to Johannesburg. In 2013 we acquired our new store in Alberton from PG Optics. it was rebranded and opened as the first "Eyewear Boutique" in Gauteng.

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2014

Meyersdal Mall Boutique Opening

Following this trend, the George practice was sold to Eyeland, and we opened our 2nd boutique in Meyersdal, Johannesburg. The Eyewear Boutique has become an eyewear destination serving the fashion conscious of Gauteng.

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